Branded Mission, a new advertising product TikTok announced launching to allow creators to link with brands and possibly receive rewards for videos. With the new ad product, advertisers can request content material from creators and turn top-performing movies into ads. Advertisers can launch their brand campaigns and encourage creators to participate in them. Makers can develop a short and present it to the group of creators, encouraging them to participate in Branded Missions.
On each Branded Mission page, creators will be able to see how much money they can earn if viewers choose their video. Creators can then decide their option to participate in which type of brand mission. All creators who are at least 18 years old and have no fewer than 1,000 followers are eligible to participate in a brand mission. Social network company TikTok says that qualified creators can choose the films of various makers films. It will be beneficial from the point of view of monetary cost and increased visitors.
Branded Mission is now in beta testing and available to manufacturers in more than a dozen markets. TikTok company announced the new advertising product will be available in other markets.
The company says this new kind of two-way engagement between makers and creators allows the TikTok community to have a creative hand in ads that can be part of a model marketing campaign. TikTok says it’s always looking for creative ways to help creators and help brands engage users on their platforms with related content.
The company said in a statement that creators are at the heart of creativity, culture, and entertainment on TikTok. They are excited to bring more creators into the branded content ecosystem and discover ways to reward emerging and established creators with Branded Mission.
TikTok and its forms already leverage creators for ads on the platform, but the new Branded Mission ad product will give creators, especially newer ones, a new way to partner with brands and grow their audience.
Immediately, the announcement comes as TikTok recently launched a new method of attracting advertisers to its platform. They do so by giving them the ability to display their branded content alongside top movies on TikTok. TikTok launched TikTok Pulse, a new context-promoting response that ensures manufacturers’ ads rank alongside the top 4% of all movies on TikTok. Notably, the response is the main ad product that involves a revenue share with creators. Creators and publishers with no less than 100,000 followers on TikTok may be eligible for the revenue share program during the preliminary stage of the TikTok Pulse program.
TikTok has also been looking at ways to help brands reach users on its platform. Last month, the company launched a new College of Inventive Business Associations (CAP) program designed to help creative businesses become TikTok specialists. The five-week program teaches registrants what they need to learn about getting started with TikTok. Further, they teach how to use the platform to up their ad game.