About a year ago we learned that Google was studying a way to block intrusive advertising and, incidentally, slow the boom of blockers like Adblock Plus or Ublock Origin. Shortly afterwards, we knew that Google itself was considering including its own blocker in Chrome.
Now we know how they intend to do it: blocking “poor quality” advertising. Publishers have until early 2018 to fix ads that most interfere with user advertising, or they will not appear to anyone who uses Chrome, as published in ebuddynews.
It seems that Google’s idea is to improve the browsing experience of users and prevent them from having to use third-party blockers that prevent web page publishers from having advertising revenue. We remember that there is currently a heated debate between websites and users precisely because of this.
What can be considered as poor quality advertising? According to the Coalition for Better Ads, we would be talking about pop-ups, automatically playing videos, ads with a countdown and large persistent banners that negatively influence navigation quality, which may force them to opt for a solution. third parties.
To help editors solve this problem, Google has created a tool called Funding Choices, the successor to Contributor that the search engine company wanted to launch this year. Through this tool users are shown a personalized message asking them to disable the blocker or pay to view the content through the Contributor program.
This is a smart way to tackle the problem of advertising and the loss of income derived from blockers. By incorporating an ad blocking feature in Chrome, Google will try to do away with the need to use a third-party tool and give publishers a fairer way to re-earn money.